In order to understand the relative strength of a potential brand and assess its value in the marketplace, it is essential to conduct a thorough analysis of the current trademark landscape. By investing in brand research early in the brand development process, you can save time and money in developing a trademark, facilitate its prosecution and enforcement, and maximize the impact of your brand.
Carter DeLuca works with clients early in the process of brand development to analyze a mark to determine its strength and distinctiveness. We also provide insight concerning the current marketplace so that clients can select and position their brands. Our trademark attorneys have expertise in conducting due diligence and clearance searches and will advise you on a wide range of issues such as maintaining trademarks with due diligence and proper use and analyzing the value of trademark acquisitions and other investment opportunities.