Licensing

Organizations with recognized brands frequently encounter opportunities to extract additional value from their trademarks by granting permission, or license to third parties to use the marks. It is critical to formalize this arrangement in a well-thought-out trademark license that includes measures to prevent damage to your brand name and maximize the financial benefits you will derive from this arrangement. Any license agreement will include provisions that clearly identify the mark, regions where it can be used, whether the license is exclusive, and specify royalty payments the licensee will pay to the licensor.

Carter DeLuca has significant expertise negotiating and preparing trademark license agreements for a wide variety of organizations. We strive to ensure that the products sold by a licensee adhere to the highest standards by securing your right to exercise quality control in order to protect your brand and reputation. Our trademark attorneys will also advise you on specific trademark licensing requirements, infringement risks and enforcement privileges.